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The Dead Zone: Where Ideal Treatment Plans Draw Their Last Breath [Webinar]

Why treatment plans fail to thrive
Foggy trees

Treatment plan acceptance has long been an object of dentists’ attention. Dentists and teams may be monitoring overall acceptance percentages for new patients and patients of record, or to specific types of treatment acceptance. But they may be missing the forest for the trees.

Each practice has a patient dead zone – a dollar figure that is right out of reach, in which you can spot a pattern of the most “no’s.” 

In this one hour, on-demand webinar, presenter Amy Morgan, vice president of consulting strategy at Spear, will discuss verbal skills and systems enhancements that you can utilize to bring the treatment "back to life," and increase patient acceptance. She will help you define your dead zone, spot the causes, and give you and your team the tools to “raise the dead.”

 You will learn:

  • Where your dead zone lives (Hint: it rarely is your most comprehensive treatment plan)
  • Why treatment plans fail to thrive. Is it value, expenses, education, or all of the above?
  • Skills and enhancements that you can utilize to increase case acceptance

About the presenter

Amy Morgan

Ms. Morgan joined Spear in 2018 as Vice President of Consulting Strategy. For more than 25 years as a consultant and trainer, and as former CEO of Pride Institute — a nationally acclaimed, practice management consulting company — she and her teams have revitalized thousands of dental practices using management systems proven to help dentists become more secure, efficient and profitable.
Ms. Morgan started working at Pride in 1993 and, through the mentorship of renowned practice management expert Dr. Jim Pride, advanced from serving as a consultant and trainer to leading the organization as chief executive. She led Pride as CEO and owner from 2004 to 2018.
Ms. Morgan is also an active writer and contributes regular practice management articles to Spear Digest. She has published a wide variety of columns and whitepapers in major dental publications, in addition to self-guided training manuals.