From Protective Business and Health Systems (PBHS)
Creating videos can help differentiate your dental practice from your competitors and increase awareness in your local community. They can also drive traffic to your website or generate interest in a particular service. Videos help build the trust that is important to establish in any patient relationship. Taking the time to map out a strategy will help you develop a quality product to achieve your goals.
On September 27, 2017, Christopher Fraze, Vice President of Protective Business and Health Systems (PBHS), led a 40 minute webinar providing tips on how to create video to market your dental practice. Mr. Fraze described the process of creating great video, from generating the idea, filming the video yourself or collaborating with a film team, and where you can post the video after it’s produced.
The webinar features videos that can be found on the following websites:
This webinar also discusses obtaining releases for your video. Here are two samples from the ADA's Guidelines for Practice SuccessTM (GPSTM):
This information is provided courtesy of Protective Business and Health Systems, the only marketing company endorsed by ADA Business Resources. Learn more about PBHS or call 855.932.4232. Please note the views expressed in the webinar do not necessarily reflect those of the ADA.