Where is your next new patient coming from? Do you know why patients are loyal to your practice? How can you avoid losing patients to another practice? The one answer to most of these questions is likely an easy one: “Marketing.”
Are you marketing your practice? If so, what strategies, tactics and channels are you using? How do you measure their effectiveness? Who’s planning, managing, evaluating and redirecting your marketing efforts? Does your practice have a brand? If so, what does it convey to current and, more importantly, prospective patients?