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Create Your Marketing Plan: The Basics

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Managing Marketing | Creating Your Marketing Plan
The Basics
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Once you’ve identified the message(s) to use in your marketing campaign, it’s time to create the plan. You have three basic options for deciding how to proceed: you can do it on your own; outsource the entire project to one or more external consultants; or opt for a mix where you handle some components of the campaign and delegate the rest to one or more marketing consultants. There ...