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What is a Brand?

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Managing Marketing | Defining and Managing Your Brand
What is a Brand?
Brand for marketing

The name of your business should support and enhance your brand. But what is a brand? And how does it differ from, or assist in, marketing?

For those who aren’t marketing professionals, the concept of branding your practice can be hard to define and challenging to grasp. When done properly, branding can be highly tangible, easy to define and measurable. Simply put, a brand is a ...