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GPS Managing Marketing Webinar: Demystifying Marketing

Screenshot of GPS Managing Marketing Webinar title slide on Webinar

Discover how top dentists achieve explosive marketing results. Here’s a hint: they identify and articulate what makes the practice special and use that information to inspire patient loyalty.

The ADA Council on Dental Practice presented this one-hour webinar to help take the guesswork out of marketing and show you how marketing can increase new patient inquiries, production/revenue, and profitability. The program covered top trends in online advertising and marketing, developing marketing plans and using market research.

This is the fourth in a series of webinars based on content from the ADA’s Guidelines for Practice Success™ (GPS™) modules and recaps some of the information available in the GPS module on Managing Marketing.

About the presenters

Pamela Porembski, D.D.S.
Dr. Pamela Porembski, D.D.S., is the director of the ADA's Center for Dental Practice in the Practice Institute. She is a graduate of the University of Illinois College of Dentistry and practiced general dentistry in private practice in Chicago, taught in a dental hygiene program, and was a consultant with a dental benefits company before joining the staff of the American Dental Association.

Wendy O'Donovan Phillips
Wendy O’Donovan Phillips is the founder and president of Big Buzz. She has contributed articles to numerous dental publications, has consulted with businesses across the country and is a motivational speaker and highly-regarded educational lecturer. She has authored a book on marketing for dental practices. Ms. O’Donovan Phillips was one of the content authorities who participated in the development of the content for the ADA’s Guidelines for Practice Success™ (GPS™) module on Managing Marketing.