September 27, 2017
2:00 – 3:00 PM CST
Creating videos can help differentiate your dental practice from your competitors and increase awareness in your local community. They can also drive traffic to your website or generate interest in a particular service. Videos help build the trust that is important to establish in any patient relationship. A successful video is one that meets your dental practice’s business objectives. Taking the time to map out a strategy will help you develop a quality product to achieve your goals.
Join us as we walk you through the process of creating a great video, from generating the idea, filming the video yourself or collaborating with a film team, and where you can post the video after it’s produced.
- Learn about different types of videos for different audiences
- Determine budget and production value
- Considerations before filming in your office
- Using your video to market your practice
Christopher Fraze is the Vice President of PBHS and leads the Product Development team. Mr. Fraze has spent the last 17 years at PBHS designing and implementing new Internet technologies for the dental community. By demonstrating how to pre-educate patients, increase case acceptance, facilitate workflow in the office and improve office productivity, PBHS became nationally known as the leading innovator in building an online presence. Mr. Fraze helped bring to market the process of secured patient communication, referral collaboration, in-office patient education tools, and waiting room pre-education and marketing.