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6a. Calculating Return on Investment (ROI)

Managing Marketing | Creating Your Marketing Plan
Calculating Return on Investment (ROI)

As a dentist, you know that margins matter. You’re the person ultimately responsible for ensuring that the ROI – regardless of whether it relates to technology, staffing, or marketing – is worthy of the initial investment. Just like there are calculations that can help you determine whether a new piece of equipment is a sound investment, it’s possible to assess the value ...