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Create Your Marketing Plan: The Basics

Managing Marketing | Creating Your Marketing Plan
The Basics

Once you’ve identified the message(s) to use in your marketing campaign, it’s time to create the plan. You have three basic options for deciding how to proceed: you can do it on your own; outsource the entire project to one or more external consultants; or opt for a mix where you handle some components of the campaign and delegate the rest to one or more marketing consultants. There ...

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