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2c. Online Reviews / Social Media

Managing Marketing | Legal and Ethical Aspects of Marketing
Online Reviews / Social Media

According to the marketing intelligence agency Mintel, 70% of those consumers who seek advice before purchasing a product or service visit online review sites for information as part of the decision-making process. Many times, service providers or business owners who receive negative ratings say that online ratings sites are unfair and that allowing reviewers to post anonymously encourages them ...