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Facebook Calls to Action: Are You Using Honey or Vinegar?

It takes a matter of seconds to realize that someone is selling to you. In person, you may get that vibe from someone and instantly know. The same applies in social media. In fact, Facebook goes to great lengths to prevent businesses from placing ads in users’ news feeds that are overtly “salesy.” That old saying, “You’ll attract more bees with honey than with ...

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